"Uttar Pradesh has large scale poverty alleviation programs and enabling convergence is important to amplify their benefits for the poor. I’m happy that Asha Kiran is actively partnering with government, private sector and civil society to enable this."

"The/Nudge’s Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society. It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future."

"The COVID-19 pandemic has caused severe economic disruption and India’s poor and vulnerable have been disproportionately impacted. The/Nudge’s approach to mobilize support from a diverse set of stakeholders and complement the government’s efforts in rebuilding the livelihoods of the most vulnerable, especially women, is much needed."

"With the Asha Kiran project, Haqdarshak has the opportunity to work with most marginalizedcommunities in UP and Delhi NCR, and link them to welfare schemes and unlock tangiblebenefits, with a very data driven and focused approach. We are leveraging our technology andschemes expertise for this implementation and look forward to scaling up our program to atleast 1 million households with Nudge"

"Asha Kiran is a very timely initiative to rebuild the livelihoods of rural households in this time ofcrisis. It is exciting to see the government and private sector being brought together to achievethis at scale. Magic Bus is very happy to be implementing this project."